The Sandage Project

Charles H. Sandage Department of Advertising final course mirroring the efforts of an advertising agency.

Account Director for Client Umon Tok

Directed a student agency team to craft and execute a campaign that elevated Umon Tok’s brand presence. Guided copywriting, strategy, and creative development while collaborating with a co-director to align vision and goals. Our work drove more substantial media traffic and increased donations through bold, audience-centered storytelling.