Visited Tokyo, Nagoya, Hiroshima, and Osaka

During a 3-week study abroad program spanning four cities in Japan, I explored the intersection of global strategy and local consumer culture by visiting top car manufacturers and advertising agencies. The primary focus was examining how Japanese brand positioning and agency operations differ from U.S. standards, from creative execution to client-agency relationship structures. This hands-on experience deepened my appreciation for cross-cultural communication and provided actionable insights into adapting marketing strategies for distinct international audiences.